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HomeCelebrate Coaching 2019

Pre-Registration is Now Closed.  You Are Invited to Register at the Event.

October 11, 2019 | 7:30 AM - 11:15 AM 

La Cima Club
5215 North O'Conner Road #2600
Irving, TX 75039
Contact: Kristin Robertson,


Have you wondered how to structure a comprehensive coaching program? The North Texas chapter of the International Coach Federation is planning a signature event to explore the why’s and how’s of creating a coaching culture. Join us for breakfast on Friday morning, October 11, 2019 to learn what constitutes a coaching culture, its hard dollar benefits, and how to create one in your own organization. You’ll hear about the latest ICF research on the six criteria comprising a coaching culture, how other companies have accomplished many of these steps, and a keynote presentation from an expert in the field. You’ll come away with action items and ideas that will enable you to reap the benefits of building a coaching culture.

To purchase tickets and learn about Celebrate Coaching 2019 sponsorship opportunities, please click below. (To be a Member Sponsor, you must log in.) 


7:30 AM  
Seated breakfast and networking
8:00 AM
Session 1:
Sara Smith, Global ICF Board member, The Business Case for Building a Coaching Culture.
9:00 AM
Session 2:
Panel discussion with representatives from IBM, BNSF and other companies that have built coaching cultures
10:00 AM
Mid-morning break and networking
10:15 AM
Session 3:
Keynote:  How to Create a Coaching Culture and Why You Should Too! by Steve Sosland, Chief People Officer,
Texas Tech University Health Sciences Center (TTUHSC)
11:15 AM



Presentation:  ICF/HCI Report on Building a Coaching Culture

Sara C. Smith, MCC, CPCC
Vice Chair, ICF Global Board of Directors


Sara Smith, MCC, CPCC, is a long-time coach from Fort Worth, Texas.  She is a graduate of The Coaches Training Institute (CTI). After working for IBM for nearly 30 years, she now has her own o coaching firm, Smith Leadership.  

Sara began her coaching journey as part of the IBM global transformation team.  It was there she taught coaching skills to leaders and trained to become a group and executive coach.  Since leaving IBM, she has been a coach and transformational consultant for global businesses, universities and non-profit organizations. She delights in being in “ah-ha” business.  

Sara has been a member of the ICF since 2001 and became a volunteer in the ICF North Texas chapter in 2006 where she held the unlikely role of VP of technology for 3 years.  She established a branch of ICFNT in Tarrant county in 2009 and when it was incorporated back into ICFNT 18 months later, increased the chapter membership by over 30%.  In 2010, she was asked to start a region in the southeast region.  She founded the ICF Southeast Region and served as its co-leader for 6 years.  During that time, she was an adjunct member of the ICF North Texas board in the role of chapter liaison to the region.  Sara has served as an ICF assessor. She was also on the global nominating committee for 3 years where she helped transition the ICF to a business competency-based board and established ongoing board leadership development.  Sara was elected to the ICF Global Board of Directors in 2017 and is now serving as vice chair.  She will began her second term in 2019.      

Sara earned degrees from Texas Christian University and became a Master Certified Coach (MCC) in 2010.  She is a Certified Professional Co-Active Coach (CPCC) through the Coaches Training Institute, attended the Teleos Leadership Executive Coaching program and completed Neuroscience, Consciousness and Transformational Coaching for experienced coaches through BeAboveLeadership.   Sara has been an adjunct professor with the SMU Cox School of Business MBA program and also taught the fundamentals of emotional intelligence to doctoral students at two seminaries.  She has also worked with Division 1 college athletics in the US and is author of Coach to Coach – Emotional Intelligence and Leadership for Winning Coaches for athletic coaches.     

Sara spends her free time RV’ing with husband, Paul, being a doting grandmother to Birch and playing with Jake, a rescued greyhound. She is expanding her interest in music by playing the Native American flute and joining the Fort Worth City Band as a percussionist. 

How to Create a Coaching Culture and Why You Should Too!

Steve Sosland

Chief People Officer
Texas Tech Health Sciences Center


Steve Sosland joined Texas Tech University Health Sciences Center (TTUHSC) in January 2018 after spending four years creating a values-based culture with the team at the University of North Texas Health Science Center team in Fort Worth. Steve works with the leadership team at TTUHSC to help transform lives by creating a positive values culture allowing all involved to develop their full potential, increase their capability and grow their capacity while establishing an employer-of-choice environment.  He has leadership responsibility for the TTUHSC human resources team and for working with all schools and departments on six university campuses and 23 prison units to establish a values-based, people-centric culture. The result of this work will be an environment that allows each team member to live his or her hopes, dreams and goals. Steve’s role is to establish an approach to leader development, through individual and team programs, to ensure we create a sustainable people culture that allows the organization to achieve the strategic vision and goals. Coaching is the glue used to make the connection between individual’s goals and the organization’s strategic plan.

Higher education is Steve’s fifth career industry. After graduation from the United States Military Academy at West Point, he spent 11 years as an Infantry officer, where he had worldwide assignments in mechanized and Ranger units. After completing his master’s degree in business administration at Boston University, Steve spent six years in general management with PepsiCo and Brinker International and 13 years as a corporate recruiter focused on helping junior military officers find careers in corporate America. Prior to transitioning to higher education, he served as the Chief Operating Officer of Hill Country Memorial Hospital in Fredericksburg, Texas and helped lead the team on the journey to win the Malcolm Baldrige National Quality Award. 

Steve and his wife Kelly of 34 years have two daughters. Rachel, a urologist, is in her fellowship year as a urologist at Methodist Medical Center in Houston studying and practicing as a surgeon focused on reconstructive surgery for patients with spinal cord injuries. Rebekah is an aerospace system engineer and program manager on the Mars 2020 rover project at the Jet Propulsion Laboratory in Pasadena, California. Bekah and Gordon are incredible parents of their one-year old grandson, Milo. Kelly’s passion is traveling the United States to help build homes for Habitat for Humanity’s Care-a-Vanners group. Their love fill his cup.



Celebrate Coaching 2019 - Sponsors